Antecedents and Effects of Computer Self-Efficacy on Social Networking Adoption among Asian Online Users

The main objective of this study is to identify the antecedents as well as the effects of computer self-efficacy on information systems acceptance and use. The study is conducted in the context of social networking sites adoption. 255 respondents from Bangkok, Thailand participated in this research. Structural equation modeling techniques have been employed to analyze the data collected. Results reveal that basic computer knowledge and previous computer experience positively influence an individual’s computer self-efficacy as well as their intention to use social networking programs. Results also show that Social factors do not play a major role in improving an individual’s computer self-efficacy. Computer self-efficacy is found to be directly influencing perceived usefulness and indirectly influencing intention to use an information system.